Every Romero cookie starts the same way — with a woman's hands, a family's memory, and a story that refused to be lost. This Mother's Day, I'm sharing mine.
CHAPTER ONE
I Didn’t Start a Cookie Company. The Cookies Started Me.
I spent years as a worker advocate — founding a nonprofit, fighting for frontline workers, testifying for policy change. I believed in people. I still do. But somewhere between the board meetings and the policy papers, I kept coming back to the kitchen.
My father’s family are four generations of baker entrepreneurs from Texas — people who turned flour, sugar, and family recipes into livelihoods, into love, into legacy. I grew up watching that. I grew up tasting that.
Romero Cookies didn’t start as a business plan. It started as an inheritance. A question: What do you do with a four-generation gift? You honor it. You build with it. You pass it forward.
So here I am — a founder again, this time with butter on my hands and a tin with my family’s name on it. This time, it feels exactly right.
CHAPTER TWO
What It Means to Be Latina-Owned
When I say Romero Cookies is a Latina-owned business, I’m not checking a box. I’m naming a worldview.
I come from a culture that understands food as language. Where a plate of cookies is a conversation about who you are, where you come from, and what you value. Where generational recipes are a sacred text passed hand-to-hand instead of page-to-page.
When I build this company, I carry that with me. The Mexican Cinnamon spice in our Valentina cookie — cinnamon, pecans — that’s not a flavor profile. That’s Texas. That’s my father’s kitchen. That’s four generations saying: we were here, and we made something beautiful.
Being Latina-owned means the culture isn’t the marketing. It’s the product. It’s the foundation. It’s every single ingredient.
“Food is the original act of care. We built a company on that belief.”
— Liddy Romero, Founder
CHAPTER THREE
Four Generations of Women Who Refused to Quit
The word resilience gets used a lot. But in my family, it was never a concept — it was a practice. It was waking up before dawn. It was keeping a business alive through everything life threw at it. It was teaching your daughter, who taught her daughter, who taught me.
This isn’t just a cookie company with a heritage story. This is a four-generation relay race run entirely by women who showed up.
CHAPTER FOUR
My Kids Are Already Watching
The most humbling part of building Romero Cookies isn’t the late nights or the shipping logistics or the learning curve of entrepreneurship. It’s my kids watching me do it.
They see me pack tins. They see me excited about a new order and tired after a long day. They see me try.
What I want them to know — what I want them to taste in every cookie — is that the women before them didn’t quit. And neither will I. Resilience isn’t a word in this family. It’s a recipe. And they’re already learning to bake it.
Generation five is watching. And honestly? I think they’re going to be extraordinary.
“The power of entrepreneurialism is generational.”
Give the Mothers in Your Life Something Made With Ours
Shop our Mother's Day Cookie Bundles
Every Romero cookie carries four generations of love, craft, and resilience in every bite. This Mother’s Day, send something that means something.
