About Us

I'm Liddy Romero-owner, baker, creator, business-builder.

Hello & Hola!

I'm Liddy Romero-owner, baker, creator, business-builder.

I've loved my dad's cookies for as long as I can remember so after a year of change in 2024, I turned my attention to what brings me joy. I made a massive career change, a love-life change, and cashed it all in to start Romero Cookies in Oct 2024.

Romero Cookies is my story of resilience, rebirth, and roots. I love sharing what has been such a central part of my "one wild and precious life" with you so that you, in turn, share with others.

Salud!

- Liddy

romero recipe

ingredients

1 heaping cup of Gratitude
2 tablespoons to Honor Moments
A generous dash of Con Ganas
A pinch that Won’t Crumble
A sprinkle of Be the Fun
A handful of Son Mismos

serving suggestion

Best enjoyed at weddings, quinceañeras, family gatherings, or whenever life calls for something sweet and real.

instructions

Start with a base of Gratitude, warm and abundant.
Fold in moments worth honoring to keep grounded.
Stir in passion (Con Ganas) until rich with determination.
Add resilience so the recipe Won’t Crumble under pressure.
Sprinkle in fun to keep spirits joyful.
Fold in authenticity (Son Mismos) for every true bite.

Simple Ingredients

We use the same recipe my dad used 40 years ago. No more than 8 simple ingredients. Made fresh with a healthy 90-day shelf life.

Sugared by Hand

Each batch is sugared when warm.We use freshly ground Ceylon cinnamon for that oh-so-delicious aroma!

From Us to You

We bake, package, and ship our products ourselves. Third-parties don't touch your cookies. They arrive whole to enjoy with your morning coffee!

Our story begins with fire...

1946 – From the Ashes

In 1946, my great-parent’s bakery burned down to be rebuilt from the ashes. I cherish the phoenix in my logo as it honors our family’s resilience.

1950s – Edinburg, TX Bakery Opens

My grandparents opened their bakery in Edinburg, Texas and it still stands today.

1980s – A Family Tradition

My parents followed in their footsteps, opened our family bakery the year I was born, and for 40 years sold our beloved cookies storefront.

1990s – Childhood Memories

My childhood was filled with delicious fresh-baked Mexican and American treats. Our cookies were the centerpieces of many joyous celebrations and heartfelt memories.

2000s – Giving Back

My first baby was a social enterprise, WorkLife Partnership, that I founded and ran for 16 years. I had my three beautiful children during this time and spent 100% of my professional and personal resources supporting low-income workers and their employers through my nonprofit work.

Today – Carrying on the Tradition

In 2024, life knocked me off course—and reminded me where I come from. I returned to what was always there: a recipe, a memory, a legacy. Romero Cookies is my love letter to heritage, resilience, and becoming who I was always meant to be.